Xtrant fits the bill for Memphis College of Art’s unique projects!

mca_smWe love getting to see Xtrant in action, morphing to fit the needs of our users’ unique projects,  so we just couldn’t wait to see the results when Memphis College of Art started using Xtrant!  Carrie Corbett, Director of College Communications had her interest piqued after hearing us give a presentation at MCA.  Now, Carrie says her whole department uses Xtrant “to utilize our time much more effectively, increasing our productivity and decreasing our stress level.”

We asked Carrie some questions to see how her team is using Xtrant for Productive Sharing:

What were the main points of frustration you faced before you started to using Xtrant?
The main points of frustration were getting input from multiple people on the design, and information on the various collateral pieces. We previously had to email people with the pieces attached and it was time consuming and unwieldy to have to go back through the email thread to find people’s comments or determine who had responded and who hadn’t. Also, I was the main point of contact, so if I was away from my office in at meeting, etc., there was no progress until I could come back and send out the email.

How has Xtrant specifically addressed those problems?
With Xtrant, we have the ability to designate all of the stakeholders for each project. We all get the email with the designs from our graphic designer at the same time and, if I am out of the office, there is no time lost on the project. We are able to communicate through the comments and I can see at a glance who has responded and who I still need to follow up with. It has really streamlined the entire process.

What are the top three features you love about Xtrant?
I love the ability to set up and manage multiple projects, each with their own set of stakeholders. I love the fact that you can upload so much information/graphics to each project. I love the comments so that we can have communication about the project.

What specific problems did Xtrant address that other institutions like yours might be able to relate to?
The field of marketing and communications is very fast-paced and loaded with deadlines. Xtrant has allowed us to utilize our time much more effectively, increasing our productivity and decreasing our stress level.

What is the single biggest reason you would recommend/why you love Xtrant? It streamlines our project process and makes my life much easier!

We’re delighted that Memphis College of Art is using Xtrant to collaborate more efficiently! What projects are you working on that are floundering because of friction, redundancy and miscommunication?

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Putting the X in Xtrant (Really Google?)

We launched a new campaign for Xtrant.  Nothing big, just testing some creative – pushed it up on the Google display network (and through our re-targeting service, so yes – if you’ve visited Xtrant you might see these ads other places, thank big brother.)

Get Your Workflow OUT of your Inbox<– Here’s what the ads look like...we happen to have this stock photo of a young woman in glasses holding her head as if fighting a migraine.  It’s eye catching, and shouts “frustration” (or simply being fed up).

But for some reason the Google team wouldn’t approve the ad.  I inquired via email – and they responded quickly (good on Google) and ultimately approved the ads, albeit in a “limited” capacity.

This is what Google’s ad tool has to say about “Approved (Limited)”

Approved (limited) ads can show, but there are limitations to where or when they can show.

Why this happens: This often happens if your ad contains trademarked terms, or if you’re advertising certain products that can’t be advertised in certain places or situations, like gambling, alcohol, or prescription drugs.

Example: If you have a trademarked term in your ad, your ad may get an Approved (limited) status, because it can only show in limited regions per our Trademark policy.

NOW we’re confused.  Certainly we own the trademarks on both Xtrant® and Productive Sharing® and we’ve licensed the stock photo fair and square.  So we sent another inquiry…

Google’s reply (also very nice, good customer service.)

Having looked into the campaign, I consulted our Specialist team to review the ads on priority and received their response few hours ago. The image ads have been marked as Approved limited for exposed skin in the ad’s image and in the website. As per our Ads policy, Sensitive areas: shoulders and area between the underarm line and kneecaps, not including kneecaps should not be visible.

Yes, one can see her shoulders and collar bone. And apparently this is too much for some of Google’s media partners.  Here are the details of all the things that can cause an ad to be limited – ours falls under “Human Form and Contact”

So, is Google being sexists to flag this image?  Is the image actually inappropriate and somehow we aren’t seeing it?  Is there a large Mennonite (love the Mennonites, by the way) population online that would be offended by this?

What do you think? Is this Xtrant ad rated X?